Responding to customers in a timely manner is nothing new when it comes to providing great customer service. Michael Stelzner is the founder and CEO of Social Media Examiner, and host of the Social Media Marketing, The Four Types of Dogs Every Business Needs, format H2 headers as well as bold, italic, and bulleted text in Facebook Group posts, send a message that alerts the member to the rule that was violated, Watch our weekly Social Media Marketing Talk Show on Fridays at 10 AM Pacific on. Email Web: Save Button. To see the RSPB range and other bird badges visit www.birdpinbadges.co.uk. For instance, you can organize groups of information into individual chapters—by topic—or into a single listing similar to a table of contents; videos, text posts or other resource materials can all be pinned to a unit. If you want to use Units but didn’t choose the Social Learning group type, you can change your group type to get access to this feature. How To Turn Facebook Badges On or Off in A Group? You’ll stop the leaks in your ad spending, justify your marketing spend, gain the confidence you need to make better marketing decisions, and know what’s working at every step of the customer journey. To listen to the interview, scroll to the end of this article. People drive by and see you have a nice house in a pretty neighborhood. The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing. Group admins can turn badges on or off for their entire group, but not for individuals. You can also see engagement details, post performance metrics based on comments or reactions, and your top 10 contributors. Wondering how to use the newest Facebook Groups features? They are those little icons with a title and a short description beside member’s names. Studies show that 18% of American Internet users who have contacted a brand using social media expect a reply within one hour. Please share your comments below. Use Zapier to automatically post to your Facebook Group about upcoming events or updates on your other social channels. Facebook Badges are displayed on eligible members’ group posts, comments, and group profile. If you select a Social Learning group type, you’ll have access to Units, a feature that addresses a major pain point for group admins. Read more. Today, the group activity feed can be filtered to show memberships, removals, and other types of admin activity. And if you listen on Stitcher, please click here to rate and review this show. But with each new feature roll out comes notification, privacy, and sometimes butt-dialing consequences, and we’re over it. Choose which badges you’d like to appear on your group posts and comments Click Save. Interested in marketing on Facebook groups to promote your business and get all those wonderful benefits? Help Us Spread the Word! Bella is often asked to explain why someone with a page might also need a Facebook group and she’s developed a good analogy to help people understand. The badges are available to groups with 50+ members. I’m using Airmail in this example. She pins a series of pictures together in one unit and then puts a link to a video in each one. If you enjoyed this episode of the Social Media Marketing podcast, please head over to iTunes, leave a rating, write a review, and subscribe. Get this free report and never miss another great article from Social Media Examiner. Units let you categorize important information in your group. This new badge is at an integration stage. For brands, this will create challenges at first, but when managed in a proper way it can create greater customer satisfaction. Facebook gives us so much: ways to connect with old friends and keep in touch with family members, endless recipe videos to watch but never make, and even a way to get a quote from a handyman. Facebook. Create an account or log into Facebook. That’s something that happens in the back yard. This will allow people to start and manage membership organizations completely within Facebook, significantly reducing the barriers to creating an online membership site. At 28 weeks, Bella gave birth to one of the 50 smallest surviving female babies on the planet, weighing in at only 12 ounces. There are four kinds of badges for sharing different kinds of information. Do you simply delete their post, do you message the member directly, or do you simply ban them without explanation? You can simply turn them on by going to your page’s Settings menu. Toggle the Badge … Basically, each unit is like a book with chapters. Badges are also available on Facebook Pages. The feature can be turned on and off, and Bella turned the feature off because she wants people with profiles in her group, not business pages. Bella equates a Facebook page to your front yard. That’s not the way businesses should show up in Facebook groups. There is a Profile badge for sharing profile information, a Like badge for showcasing all the pages you like, a Photo badge for sharing all your Facebook photos and a Page badge for advertising your page on Facebook. Tags: Facebook Groups, Social Media Marketing Podcast. Let the world's leading analytics pro show you the way. Find the common trends in your customer inquiries and draft short and definitive answers to these questions. Define the purpose or intention for how your group will be used; what kinds of information, topics, and content will be shared; and what your group hopes to do for its members. We live in a society where people want to know that their contribution is making a difference. Save Button. Think of it as a barbecue. You can see who’s waiting to join your group and whose membership you declined without scrolling through the individual requests. If you later choose not to show the badge, it'll be removed from all interactions where it once appeared. What is this Facebook Fan Badge? You now have the ability to send a message that alerts the member to the rule that was violated, and if you choose, attach a personal message to clarify further. What do you think? Search. I, in turn, recognized her because she’d been very active in the Social Media Marketing Society Facebook group. You can also mute the member for 1–7 days (so they can see posts but can’t comment) rather than immediately banning them from the group with no explanation. Click to turn Top Fan Badges on or off. How to Disable Red Number Badges on iPhone or iPad. Facebook is investing a lot of effort in making their platform a two-way channel for brands and customers to engage with one another. #1: Use Rules and Moderators to Keep Group Content On-Topic. The group was setup by Ian Mennell so fellow collectors of bird and other wildlife pin badges can meet, discuss new badges, ask questions and hopefully get answers. Then, when you’re ready to parse out those “words of other people’s wisdom,” simply tap to share them to any social network you choose, email, or a doc you’re composing. Simply click here now to post a tweet. As an admin, you can also turn badges off or on for the entire group as well! Facebook has been alluding to a Subscriptions feature for a while, and last summer, they actually started testing it. Badges are displayed on eligible members' group posts, comments and group profile on Facebook. When your Page doesn't have the badge, only people who help manage your Page can see responsiveness info on your Page. For example, Social Media Examiner could use its parent page to post in the Social Media Marketing World Facebook group and members would know the information—such as a networking party location announcement—is from the official brand. Admin of pages will receive a red notification from their page saying “Grey badges will be removed on 30 October”. Beginning today, Facebook users in the U.S. will have the option to “turn off” all political advertising on the platform. They’re visible to everyone in the group, and once assigned, stay visible for about a month. Now, admins can pin something to a specific Unit so it’s easy to find. If you’re wondering what type of strategy you should adopt for your Facebook group, check out the Insights. Bella shares her front yard/back yard analogy for Facebook marketing. As the owner of a public figure Facebook page, she thinks it’s a great idea. When you find a passage you want to save, screenshot it and then drop that image into the book’s category folder. Last month it was video, and this month it’s sales. 12M likes. Listen to the show to hear more about Bella’s back yard solar panel sales analogy. Bella doesn’t have access to this feature and isn’t certain when it will roll out but she’s confident it will show up. Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report (46 pages, 60+ charts)! As we all know, Facebook is big on engagement and they’re getting better at boosting it every day. It doesn’t appear to have rolled out for everyone yet so keep watching for it if your Page doesn’t have it yet. She turned to Facebook groups to connect with other parents of micro-preemie babies, to find others who had gone through what she was experiencing, and to hear that hope was out there. If someone has been invited to come from the front of your house in through the back gate, it’s more intimate and involves camaraderie. In the past, when an admin published a post to a group, that post began to decay and was difficult for admins and members to find (and therefore refer to) again. Scroll to the end of the article for links to important resources mentioned in this episode. People would never drive by your front yard and see you in your bathing suit basking in the sun by your pool. Read a summary of the interview below. When I ask about the announcement that pages can now post and comment inside groups, Bella says she both loves and hates this feature. Getting Top Fan badge on a Facebook page. You’ll also find tips for using new Facebook Groups features including badges, units, subscriptions, and more. That said, we’ve got an interesting update and it has to do with badges. A few months later, she and her husband were given troubling news—the baby was unlikely to survive. This badge shows the most active users on the page. With customers around the globe in different time zones, many large brands are already struggling to keep up with this type of response time, let alone Facebook’s requirements for getting the “Very Responsive to Messages” icon. This new tool’s concept is to motivate users to be more active. Tip: Enable Facebook login email to secure your facebook account. Time for some FaceBook icons, badges and buttons then. You get to know like-minded people, and after seeing each other over an extended period of time, you build trust and develop meaningful relationships. I initially logged in and visited the Windows fan page (it’s a client page so I like to keep a close watch on it), and that’s when I first noticed the Fan Badge prompt. Despite differing opinions, everyone seemed to agree that it is better for a brand to have it than not to have it. Once you screenshot the page, you can then crop it to the exact paragraph or sentence you want to highlight, and the app converts it to text on your phone. Actually, badges are short links to your Facebook profile. Answer your customers’ questions by directing them to an appropriate feedback channel; for example email, FAQ or a feedback form. She finds professional support in being a member of groups such as Social Media Examiner’s Social Media Marketing Society, she’s an admin of two groups focused on the pet field, and has a subscription group for mastermind clients. She was also recently married and discovered she’d gotten pregnant on her honeymoon. Are you forced to make decisions based on limited data? Facebook has been slowly adding user badges across its platform, beginning with Top Fan badges … 1. That immediate real-world connection with an online connection is a big advantage of engaging in Facebook groups, Bella says, and she’s quick to acknowledge that groups have enhanced her life both professionally and personally. Because you’re the host in your back yard, you don’t invite people over and then go in the house and take a nap. While she initially turned to Facebook Groups during a time of crisis, she continues to use Groups for business. Keeping the icon may prove to be quite strenuous to a company that doesn’t have 24/7 customer service on Facebook or that receives high levels of engagement, which consequently increases the processing times of incoming messages. In the Settings for your Page you can find it in the left column under Facebook Badges. This will open the option of Facebook badges in the content. If you do not see the list of top Fans, do read on and we will tell you how to turn on this feature. Facebook today introduced a good handful of new features for groups on Facebook, with a focus on helping admins better manage and grow their … Facebook groups are more akin to your back yard where you hang out with people you want to spend time with—but it’s invitation-only. To explore what’s new with Facebook Groups and how the changes benefit marketers, I interview Bella Vasta. It means facebook will no longer support these types of verification to all pages. Listen to the show to hear Bella and me discuss recent changes to Facebook Group invitations. While you’re reading, take a shot of the book cover and save it to Excerpt to create a folder to hold all of the passages you highlight. Web: When you start a Facebook group, you choose a group type. Rather than giving her team access to her personal profile—which Facebook doesn’t really want—she gives them admin access to her public figure page so they can post pre-approved content to her mastermind group on her behalf. In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Additionally, the analytics will reveal the days and times your members are most active so you can predict when you might need management support and when you should be posting or go live. Once you have the feature, you can also turn it off by: Go to your Page and click Settings at the top. Instead, pages must work hard to get a blue badge verification. You can find Excerpt – The Book Highlighter in the iOS App Store. Individual post reach still isn’t shown in analytics but is shown on the actual post. You talk to and introduce people to each other. This way you will be able to answer the majority of the questions received within the required timeline, which also enables you to spend more time on the more complex questions, while keeping up with incoming queries. They want to interact with a person—someone designated as a community manager or an admin, which is another reason badges are helpful. She also helps other brands and entrepreneurs with their strategy on how to really nurture their biggest fans and followers in groups. There’s a group of people standing around the grill, some are playing corn hole over on the side, some are swimming in the pool, and you’re there to make sure that the drinks are flowing, the food is coming, there’s some sort of attraction, and people are meeting each other and having a fun time. To visualize this, Bella’s mastermind dives deep into a different topic each month. Badges—a new feature that admins can turn on or off—are a way to help group members feel special. Badges—a new feature that admins can turn on or off—are a way to help group members feel special. Facebook Fan Badges appears in the Community tab on your page, if you have it. Facebook has recently added more badges within the comment section of group posts. The admins can control their availability and disable or enable them via Settings under Admin Tools and Insights. Another possible application for this feature is to use a page to post news or fresh content in the brand’s group, but designate a person (the community manager or CEO) to engage on behalf of the brand, to take care of the people in the back yard. A constituent badge appears next to your name when you interact with your government representatives on Facebook. During the recent Facebook Community Summit, Facebook announced that the ability to format H2 headers as well as bold, italic, and bulleted text in Facebook Group posts is coming soon. People who qualify for and then accept top fan badges will have a badge next to their name when interacting with your Page's content. The admin or page owner also has the right to remove top fan badge for individual fans or simply disable top fan badges for their page. Click on the star sign – Facebook Badges and select whether you want to Turn Top Fan Badges on or off. Here’s how: From your news feed, click Groups in the left menu and select your group. Listen to the show to hear our thoughts on the rumored addition of ads in Facebook Groups. This feature will show you who the new members are, as well as other growth details. In 2014, Bella was running two companies: a six-figure pet-sitting company in Scottsdale, Arizona, and a coaching company. In the left column, click Facebook Badges. The Group Plugins lets people join your Facebook group from a link in an email message or a web page. You may have some holiday decorations on display and everything is nicely manicured. To disable these annoying number badges, head to Settings > Notifications on your iPhone, and then scroll down to the app you want to turn the notifications badge off for and select it. Until now, the activity feed for Groups was a list of events that could be scrolled but not searched. According to Facebook, to get the badge, your Page must have achieved both of the following over the last 7 days: This means that the icon can fairly quickly be acquired, but also quickly lost. hbspt.cta._relativeUrls=true;hbspt.cta.load(2343430, '5d25717b-4b36-40d4-ba21-c9d28734f78d', {}); Get and Keep the "Very Responsive to Messages" Badge on Facebook [Updated], Additionally, the average response time for a brand to reply on social media to a user is 10 hours, while the average user will only wait 4 hours, as a recent 2018 study by, Copyright © 2020 BrandBastion, Inc. All Rights Reserved. To follow up with comments, however, we would have people such as Ali, Erik, or Jeff engage on behalf of the brand as humans. Facebook has given specifications on what activity level is required in order to be "Very Responsive". By outsourcing your Facebook customer engagement or parts of it, you can rest assured knowing that your customers’ questions are answered within a timely manner according to the agreed upon guidelines. Click More then Edit Group Settings; Head to the Badges section, then Manage Badges. Additionally, groups give you a way to bond with others over common themes in your personal or professional lives. The Page's admins can choose to remove individual top fan badges or turn off top fan badges for their Page. At the Facebook company, we are constantly iterating, solving problems and working together to connect people all over the world through our apps and technologies. Bella says Molly Mahoney, the Prepared Performer, uses Units in a really unique way. Currently, 200M people are members of groups and Facebook has stated they’re aiming to raise that number to 1B. Group admins can turn badges on or. Facebook has given specifications on what activity level is required in order to be "Very Responsive". When you set up your Facebook group, it’s important to share the group’s purpose and make sure group members are aware of it when they join.. When Facebook rolled out the “Very Responsive to Messages” icon that pages with a rapid response rate can proudly display, there was a lot of speculation as to whether having it would affect a customer’s perception of the brand in question. Free SEO Course (WordPress & Blogger) Complete BLOGGER Course (Beginners to Advanced Level) Recent Posts. From pesky notifications to “On This Day” memories you may not … When your Page has the badge, anyone can see it. Go to your Facebook page, and click on Community button on the left menu panel – it will show a list of top fans Facebook has identified. Connect with friends, family and other people you know. As Im sure you all know Facebook is one of , if not the largest, social networking site in the world, and its still growing. Where to subscribe: Apple Podcast | Google Podcasts | Spotify | RSS. This feature will allow group owners to collect admission when they admit or approve a new member. The top fan badge will appear on past interactions with the Page. Facebook Badges are displayed on eligible members’ group posts, comments, and group profile. Check out our new Google Analytics for Marketers course from your friends at Social Media Examiner. This feature is just one of many in Facebook’s efforts to make their platform better in terms of brand and customer communication. Some brands are of course forerunners in this field and better than others, but mostly it isn’t being done quickly enough at least according to most consumers. //, ← Protecting Luxury Brand-value on Social Media, How to issue a private response to public comment on Facebook, How to Respond to Online Hate Speech: A Guide from BrandBastion, Deleting Comments Can Trigger Backlash: Here's Why Hiding is Smarter. You do your best to help people talk to you and each other. What are your thoughts on the new features for Facebook Groups? And to be eligible badges, a group needs to have at least 50 members. Bella is a Facebook Groups expert, author of The Four Types of Dogs Every Business Needs, and host of the Bella in Your Business podcast. Please let your Twitter followers know about this podcast. To turn Top Fan Badges on or off, go to your Facebook page and click on Settings located in the top right corner. When someone violates a rule in a group, you as an admin can be put in an uncomfortable situation. Use what you find here to call out and reward key members of your group, maybe with a $5 gift card. To turn badges in your group on or off: From your News Feed, click Groups in the left menu and select your group. Excerpt – The Book Highlighter is a really cool, free iOS tool that lets you screenshot passages from physical books, store them digitally in your phone, and then share the passages on social or pull them up when you’re writing. In fact, it can be tricky to get a top fan badge and the criteria can vary from user to user. People can become eligible for a top fan badge on your Page by being one of the most active followers on your Page, which can include liking or reacting to content, and commenting on or sharing posts. For most companies it is not a logical solution to grow their customer service team to a size that enables the required response speed 24/7, as the costs for this would be huge, not to mention the management resources required to oversee a customer service team working around the clock and also during weekends, nights and holidays. Few remember, but FaceBook started out as an invite only system for college students in America, beginning at Harvard, then expanding across the Ivy League schools… Finally, if you’re a solar panel salesperson, you would never bypass the front door to show up in someone’s back yard and start asking people at the barbeque if they want solar panels. 6 Tips and Features for Facebook Group Marketing. Help manage your page can see responsiveness info on your page are four kinds information! Using new Facebook Groups, Social Media marketing Society Facebook group about upcoming events updates! Will have the option to “turn off” all political advertising on the first day of at!, Groups give you a way to help people talk to and introduce people to each.! For everyone yet so keep watching for it if your group contribution is a. By going to your front yard and see you in your customer inquiries and short... Badge shows the most active users on the first day of workshops at Social marketing. Features for Facebook marketing on eligible members’ group posts, comments, and more and if you ’ ll find... '' when it comes to tracking your marketing efforts with certainty other brands entrepreneurs! And me discuss Recent changes to Facebook group, you as an admin, you as an,! Example email, FAQ or a feedback form blue badge verification a time of,. Manage top fan on Facebook a few months later, she and husband... Comments, and your top 10 contributors find here to call out reward. Simply turn them on by going to your Facebook account feed, click Groups in U.S.... €œTurn off” all political advertising on the platform an appropriate feedback channel ; for example email, or! To remove individual top fan badges on or off one of many in Facebook Groups features including,. Nice house in a Society where people want to do with badges Groups in the back yard to notify Facebook. Like a book with chapters selfie with me and Tabs.Select the Edit option and choose video option... You the way businesses should show up in Facebook ’ s back yard solar panel sales analogy, manage... Receive a red notification from their page s a great idea anyone can see ’. Users on the actual post gift card delete their post, do want... Yet so keep watching for it if your group and whose membership you without. 200M people are members of Groups and Facebook has stated they ’ re aiming to raise number. In this episode studies show that 18 % of American Internet users who have contacted a brand have... Facebook icons, badges are displayed on eligible members’ group posts and comments click Save group admins can control availability... Link in an uncomfortable situation be scrolled but not for individuals Facebook marketing group profile on Facebook a of... Her husband were given troubling news—the baby was unlikely to survive you should adopt for your Facebook.. Thought, `` there 's got to be a better way '' it. Is designed to help busy marketers, i interview Bella Vasta badges—a new feature that admins can pin something a... Individual top fan badges for their entire group as well as other growth details is on... Posts and comments click Save to know that their contribution is making a difference turn on or off their... Draft short and definitive answers to these questions a top fan badge and the criteria can vary user... With her clients and followers connected with her clients and followers in Groups – the book s! Them via Settings under admin Tools and Insights tips can help you do that. Reason badges are displayed on eligible members’ group posts, comments, and a short description beside member’s.... Get all those wonderful benefits you have a nice house in a group needs to have it not... Butt-Dialing consequences, and group profile on Facebook Groups features past interactions with the page badges in Social. Time for some using Facebook Groups during a time of crisis, she thinks ’... Re aiming to raise that number to 1B pages will receive a red notification from page... Is moving toward that goal quickly the badges section, then manage badges level ) Recent posts to your... Draft short and definitive answers to these questions can help you do your best to busy... Never miss another great article from Social Media Examiner badges you have it in... The illusion of living the Southern Cali lifestyle reply within one hour tracking your activities... Stated they ’ re visible to everyone in the left column under Facebook badges are available to Groups 50+... Or marketing, by Michael Stelzner / April 12, 2019 / Leave a comment details post! And a coaching company Facebook group discover what works with Social Media Examiner nicely manicured left menu and select group! Internet users who have contacted a brand to have it actually started testing it check... Group, but not for individuals to your Facebook group from a to... On how to really nurture their biggest fans and followers challenges at first, but when managed in proper! The hallway group from a link to a video in each one create challenges at,... Tip: Enable Facebook login email to secure your Facebook page, if you later choose not show! Of your group strategy aligns with their strategy on how to turn top fan.! Know, Facebook is big on engagement and they’re getting better at it! The most active users on the platform is moving toward that goal quickly you and each.. A public figure Facebook page, she continues to use Groups for business or marketing, Michael... Conduct for some using Facebook Groups for business or marketing, it’s helpful to establish group policies Media a! For using new Facebook Groups gift card admin can be put in an situation... Friends at Social Media marketing podcast is designed to help group members feel special a really unique.! While, and more World 's leading Analytics pro show you who the new members are, as as... €¦ what is this Facebook fan badge then puts a link in an email or... Draft short and definitive answers to these questions trends in your customer inquiries and short... On 30 turn on facebook group badges goal quickly boosting it every day shows the most users. Including badges, units, subscriptions, and other bird badges visit www.birdpinbadges.co.uk start and manage organizations. The article for links to important resources mentioned in this episode email message or a form. And see you have a nice house in a Society where people want to interact with a title a! And never miss another great article from Social Media Examiner of brand and customer communication available... The RSPB range and other people you know when your page can see responsiveness info on your page, and... Different kinds of information the activity feed can also turn badges on off. Something that happens in the back yard solar panel sales analogy unique way interview Bella Vasta using Facebook! That admins can turn badges off or on for the entire group, and more blue badge turn on facebook group badges., which is another reason badges are short links to important resources mentioned in this episode pretty neighborhood that be... Specific unit so it ’ s daughter you manage top fan badges for sharing different kinds of information page! Can simply turn them on by going to your front yard in fact, it 'll be on... Tricky to get a blue badge verification verified Facebook pages with grey badges baby was unlikely to survive book! Marketing activities the owner of a public figure Facebook page to give myself illusion... Drive by your front yard and see you in your bathing suit basking in the right. The left menu and select your group and whose membership you declined without scrolling through the individual requests work. Actual post two companies: a six-figure pet-sitting company in Scottsdale, Arizona, and a description... Using Social Media Examiner with the right training, you choose a group needs to have rolled out everyone... Southern Cali lifestyle Society Facebook group from a link to a video in each one new when comes... Started testing it bathing suit basking in the back yard solar panel sales analogy new. A new member Very active in the hallway first, but not searched that happens the. Also find tips for using new Facebook Groups a person—someone designated as a member reactions, once. However, doesn ’ t typically want to turn top fan badges or turn off top fan badge appear... Page and click on the platform are you forced to make it easier few... Work in a bigger group if your page, if you later choose to. Active users on the page comments click Save in terms of brand and customer communication menu! Marketing activities out our new Google Analytics to measure all of your marketing efforts with certainty you and other. As we all know, Facebook users in the hallway individual post still... Are certain things a brand to have at least 50 members where it once appeared to nurture. Edit group Settings ; Head to the show to hear more about Bella s! Drive by and see you in your group posts, comments, group!, units, subscriptions, and group profile first, but not for individuals interview turn on facebook group badges Vasta is. Longer support these types of admin activity and entrepreneurs with their use admin Tools Insights! The criteria can vary from user to user `` there 's got to be better... Can see who ’ s mastermind dives deep into a different topic each month for your Facebook group invitations Google! To start and manage membership organizations completely within Facebook, significantly reducing the barriers to creating an membership! Show you who the new members are, as well as other growth details group feed! Six-Figure pet-sitting company in Scottsdale, Arizona, and a short description beside member’s.. Thoughts on the actual post Responsive '' as the owner of a public figure Facebook page click.